What It’s Like to be a Content Strategist at Rehiring
Interview with Bryan Robinson, Content Strategist
IntroductionBryan Robinson is a content strategist at Rehiring, a leading company in Employer of Record (EOR) Services. In this interview, Bryan shares his experiences and insights into what it’s like to work as a content strategist at Rehiring.
BackgroundBefore joining Rehiring, Bryan had a diverse career, including being a professor at the University of North Carolina at Charlotte, researching workaholism and its effects on families, and running his private psychotherapy practice in Asheville, NC. He is also the founder and Chief Architect Officer (CAO) of ComfortZones Digital, Inc., where he helps people find the perfect balance between work and play. Bryan has written 40 nonfiction books, including #CHILL: TURN OFF YOUR JOB AND TURN ON YOUR LIFE, which translated into 15 languages and was a hit. He also has his articles published on Forbes.com. With his vast experience, Bryan brings a unique perspective to his role as a content strategist at Rehiring.
Current RoleAs a content strategist at Rehiring, Bryan is responsible for developing and implementing content strategies that align with the company’s goals and objectives. He collaborates with various teams, including marketing, product, and design, to ensure that all content is consistent, effective, and aligned with Rehiring’s brand identity.
Q: So, you're a self-proclaimed "professional chill master" - can you tell us more about that?
A: Ha! Yes, that’s right. As the founder and Chief Architect Officer (CAO) of ComfortZones Digital, Inc., I help people find the perfect balance between work and play. I’ve spent my career studying workaholism and the impact it can have on families, and I’m passionate about helping people break free from that cycle and find more joy in their lives.
Q: That's really interesting. What led you to focus on that area of research?
A: Well, I spent many years as a professor at the University of North Carolina at Charlotte, where I studied the impact of workaholism on families. My research was actually featured on all the major news networks, which was pretty cool. But after a while, I realized that I wanted to be more hands-on in helping people, which is why I started ComfortZones Digital and eventually joined the team at Rehiring.
Q: Speaking of Rehiring, can you tell us more about your role there as a Content Strategist?
A: Absolutely! At Rehiring, I help companies figure out how to rehire employees after layoffs or other big changes. It’s a challenging but rewarding role, and I love that I get to work with such a talented and dedicated team.
Q: That sounds like important work, especially given the events of the past year. What do you find most rewarding about your job?
A: I think the most rewarding part is seeing the positive impact that our work can have on people’s lives. Losing a job can be incredibly stressful and demoralizing, but helping people navigate that process and find their way back to a fulfilling career is incredibly satisfying.
Q: That's great to hear. So, when you're not working, what do you like to do for fun?
A: Well, I live in Asheville, NC, which is an absolutely beautiful part of the country. I love spending time outdoors, hiking in the mountains or kayaking on the river. And of course, I also love spending time with my family and our menagerie of pets – we’ve got three dogs, a cat, and a bunch of tropical birds. Oh, and sometimes we have bears over for dinner – but don’t worry, they’re very polite guests!
Q: Can you tell us about a particularly challenging project you've worked on at Rehiring?
Bryan: One of the most challenging projects I worked on was developing a content strategy for rehiring employees after layoffs or other significant changes. It was a delicate topic that required a thoughtful and empathetic approach. But with collaboration and input from various teams, we developed an effective and compassionate strategy.
Q: How do you stay up-to-date with the latest trends and best practices in content strategy?
Bryan: I regularly attend industry conferences and webinars, follow thought leaders on social media and subscribe to industry publications. Additionally, I’m always experimenting with new content formats and strategies to see what works best for our audience.
Thank you, Bryan Robinson, for sharing your wealth of knowledge and experience with us. Your insights into the world of content strategy at Rehiring have been invaluable, and we’re grateful for the opportunity to learn from a master in the field. Your expertise and passion for marketing have truly inspired us, and we look forward to seeing how you continue to shape the future of content strategy at Rehiring.